It helps to know what you're looking for in a cannabis website design company, and that starts by knowing what you want to get out of your website. Ask yourself these questions and write down the answers you come up with, it can help you look at your businesses broader goals in relation to your website development.
The easiest way to narrow down anything is to start at the top and play a game of deduction. Now we should warn you, you may be tempted to choose a friend, acquaintance, ask relatives, or return to a previous website developer. Why are we telling you not to? It's simple.
Cross off any website designers without cannabis industry experience.
The playing field isn't an even one. As a federally illegal business, cannabis growers, dispensaries, and CBD companies must follow very strict rules. That means advanced cannabis E-commerce implementation in order to shield the company from out-of-state and other illegal customer types. You're busy. Mistakes can happen, but when those mistakes can mean get your state marijuana license revoked, you want to perform as much risk mitigation ahead of time as possible.
It's safe to cross anyone off your list if you don't like their personal site. Web design companies worth your time invest into their own sites. They've taken the time to identify and fix any scaling, mobile, and browser errors. Every element should line up perfectly and work exactly the way it was intended.
View the web design company's portfolio. If they don't have one, run. If they do have one, don't ask yourself if their samples are your perfect site. Remain objective. What do you think of the layout? Do you like the element placement? Does the color scheme match the branding? Is the site mobile-friendly? Website designers work with their clients, so analyze the site as a whole while remembering that not every decision was made by the designer.
Once you've performed eliminations based on work and experience, you may want to learn about the 420 website firms you do want to work with. Read their About Us page and see if it aligns with your company values and core mission. After you cross off any options that don't, you'll be left with the companies you want to call.
Have your elevator pitch ready to go.
The clearer you can lay out your expectations and desires, the more likely you are to get the information you want. Can they meet your present and ongoing goals? Can they meet your timeline? Is the website within your budget?
You've got all the tools you need to find a great cannabis web developer. Now it's up to you.