5. 70-80% of people are “ad blind” — meaning they ignore paid search results (AKA search engine advertisements). That means they choose to only click on organic search results— AKA the kinds that SEO makes possible.
12. Based on data gathered by SEM Rush, the average word count of a first-page ranking site has 1890 words. Gone are the days of slim content stuffed with keywords– nowadays, informative, well-written and long-form content prevails. That’s not to say that short posts aren’t post-worthy. Just don’t be afraid to surpass the standard 350-500 word length imposed by outdated blog dogma of the 2010’s.