You may be wondering, are my CBD products even legal to sell?. The short answer is yes, but CBD marketing is a little trickier than you might think. The DEA has clarified their stance on CBD, and according to the 2014 US Farm Bill, hemp-derived CBD is legal for commercial use as long as the THC percentage of the product remains below .03%.
If you already work in the hemp industry, you know the Farm Bill like the back of your eyelids. If you’re buying CBD isolates or concentrates to mix with other products, this may be new to you. That doesn’t mean that common platforms allow for CBD product advertising, though.
Unfortunately, Facebook does not allow drug-related products to be advertised. You’ll find this in their ad policy, but there are ways around it.
Medical assistance advertisements are allowed, so if you found a way to fold assistance into the advertisement you may be able to sneak one by the Facebook ad regulators. We found an example of a clinical trial for cannabidiol that was approved by Facebook.
Twitter doesn’t allow any advertising for illegal drugs, recreational drugs, or herbal drugs. That removes CBD as an option. That doesn’t mean you shouldn’t use Twitter as a marketing platform, though. We’ve written an extensive article on cannabis marketing using Twitter, and the fact that CBD is primarily used for pain relief makes it a perfect opportunity for indirect product marketing.
Instagram has very similar policies to Twitter, though they do not seem to police them as much. We’ve seen a wide range of posts that technically shouldn’t be allowed, remain up. Instagram has also shut down accounts for posting items that others also have up. Our Instagram marketing tutorial can help you establish the safest posting plan possible. Just be aware that as with any social media platform, your ability to advertise and maintain an account isn’t entirely up to you.
Using your own website to your advantage is one of the best ways to advertise your CBD products. You’ve got full control and no one can take it down. What are some of your best options?
The CBD market is still incredibly young in the U.S., and everyone is playing on the same field. You may be stuck with traditional advertising avenues for now, but that doesn’t have to be a bad thing. Make it work for you. If you don’t already have a website or are interested in a redesign, we can help. Establishing an online presence starts with a website because if you don’t have anywhere to direct customers you won’t be ready once you can freely advertise on social media.
If the Hemp Farming Act of 2018 is passed, it will remove hemp from the controlled substances act and open up your social media advertising options. We can help make sure you’re ready for it.