Dispensary SEO Marketing

Is your dispensary using SEO marketing?

So you’ve just written a really great blog post about a relevant industry topic. You included internal links to your website, outbound links to support your post, and images with file names that relate to your blog. Which of the following is that blog post going to help?

1. Rankings for new keyterms and long tail queries in your blog.
2. Related service and blog posts you’ve linked to.
3. Your homepage and local MAP pack rankings for all keyterms.
4. All of the above.

Did you guess all of the above? Is the only reason you guessed that because we included it, and it definitely wouldn’t have been an option otherwise? Congratulations! SEO marketing is always active, builds on itself, and helps dispensaries extend their reach in their own city and beyond.

How does SEO marketing build your dispensary customer base?

There are different ways to grow a business, and traditional marketing methods like billboards, print, radio, and TV only target one at a time.

Think of it this way. You’ve got a billboard off a major thoroughfare. That billboard will only be seen by people driving on that thoroughfare. People who see it might tell their friends about it, but running a radio ad during morning traffic doesn’t get your billboard seen by any more people than it would without the radio ad.

Traditional marketing methods can’t extend the reach of one another. SEO marketing methods can.

You’ve got a website page for marijuana flower.

An employee makes a video review of a new vaporizer your dispensary just got in.

You post the video on Youtube.

You post the video on your flower page.

The video on Youtube links to your flower page, the flower page links to your Youtube video, and now your content is building off of itself.

Increased video views directly translate to increased flower page views, while pushing up everything else on your website related to flower and vaporizing. Creating one piece of new digital content can and will increase the number of people who view other pages, posts, images, videos, and audio on your website.

What gives SEO marketing its reach?

SEO builds on itself, but it has to be done correctly to get the biggest gains. There are a whole host of background optimizations we make at Sherpa, but some of the easiest frontend search engine optimizations are ones you can do yourself.

Optimize your dispensary’s written content

Writing SEO content is one of the smartest ways to extend the reach of your dispensary and provides some serious benefits. You can also re-use site content in a variety of direct marketing campaigns. Here are some optimization tips:

1. Vary your subject topics and link your blog posts to any product, location, service, or blog pages they discuss. Linking from one page to another on your own website establishes relevancy between two similarly themed pages and makes both pages independently stronger.
2. Link to authoritative local and industry relevant websites outside of your own. Local links to weed events in your area, local points of interest, and local and nationally relevant organizations establish relevancy and help boost your site in Google’s MAP Pack as well as increasing organic rankings.

How do SEO and dispensary web design work together?

The best SEO is baked into web design from the very beginning. We aren’t just saying that because our company builds websites—we’re saying it because we’ve compared (SEO after the initial build) sites to (SEO integrated into the build) sites. Hands down, the websites with optimization baked into the build perform better, sooner, and more broadly than those who get SEO afterward. Why is that?

SEO has such a major impact on rankings that the ranking losses from putting it in after the website has been built are obvious.

• 30 percent of all searches from a mobile phone are related to location. How much traffic would you lose by cutting local SEO marketing out of your website?
• Over 40 percent of revenue is captured by organic traffic. Search engine optimization increases organic traffic. How much money would you lose if all your keyterm rankings dropped by just 5 positions?
• SEO leads have a 14.6% conversion rate compared to only 1.7% for outbound leads. Putting your dispensary marketing dollars into traditional media option won’t provide nearly the same return as SEO.