Dispensary Email Marketing

You can increase foot traffic with dispensary email marketing

Want to hear the best marketing advice you’ll ever get? The only surefire way to guarantee you’ll never increase your dispensary traffic is to never try and bring in customers in the first place. You can collect email addresses, you can create a database, and you can directly market to your customer base.

Now that we’ve got through the part where you say it’s too difficult and we cite statistics at you, let’s move onto email address collection.

Want to create a marketing funnel? Get customer email addresses.

Have you noticed anything concerning about cannabis price trends in your state? In Washington, Colorado, and California, marijuana prices have taken a dive. That’s created some interesting market segmentation for a lot of dispensaries, and put a strain on profit margins.

Instead of a single consumer group, you’ve got multiple product grades and consumer profiles to reach. There is a commonality among all of them, though.

Every customer loves a deal.

What’s that? You want more statistics first? 57% of shoppers are motivated to complete a first-time purchase when they have a coupon to redeem and buyers who redeem that coupon are more likely to visit the same retailer again.

What can you sell with an email list?

• Get customers in to purchase overstock or underselling cannabis products at a discount.
• Push new products to customers who have bought similar items in the past.
• Remind customers who haven’t purchased from your dispensary recently about your great shop!
• Brand yourselves and push your local vendor-day and dispensary specific events.
• Send unique emails to each marketing demographic in order to increase conversion.

The right email marketing strategy for your dispensary

If you want to streamline your email marketing, integrate pieces from your other marketing areas. What does that mean?

• Useful snippets of a recently posted blog can provide your template with cannabis-related content.
• Instagrammed infographics are perfect imagery for your weekly newsletter or specials email.
• Ask vendors for images and content if you’ll be pushing their vendor’s day in an email.

You want to make the marketing process as streamlined and easy as possible.

Pay attention to the following:

Your email message subject heading

Statistics show that 35% of email recipients open an email solely based on the subject line. What does that mean for you? You’ve got to get it right.

Don’t do the hard work yourself. Take this list of Hubspot’s best email subject lines, and spin them for your dispensary.

Dispensary email marketing automation

Automation is what makes email marketing one of the best options for a small business. You can do a lot more with a lot less, set it, and forget it.

Marketing email automation allows you to create an email newsletter, ad, or announcement, set a time and date for it to distribute, and mark it off—that allows you to synchronize your dispensary email campaign with your social media and direct marketing efforts.

Planning text, email, and social campaigns around one another allow you to reuse assets for a greater net gain. That’s one of the reason’s we’ve chosen Baker CRM as a partner. Their CRM makes it even easier for a dispensary to engage in and improve dispensary marketing campaigns, even when they’re running on a limited budget and staff.

Along with dispensary SEO, marketing is the best way to get customers to your website while great cannabis website design will keep them there.